September 09, 2006

Ferrari Store opens in Venice

Ferrari’s marketing reach has extended further yet with the opening their store in Venice, just off the Piazza San Marco. The twelfth Ferrari Store worldwide (the ninth in Italy) had its ribbon cut this past week amid tremendous fanfare, featuring Scuderia superstars Michael Schumacher and Felipe Massa and Venetian mayor Massimo Cacciari.

The 170-square-meter store will offer over 1500 items divided into five sections: Fans, Luxury, Vintage, Children and Editorial, as well as an F2002 Formula 1 racecar on display, which was ferried up the Grand Canal in June. The store was designed to fit in with the unique architecture of the city, and features “experimental techniques and materials” to prevent damage from flood tides – a constant problem in the city gridded with canals.

To celebrate the store’s opening, Ferrari displayed two classic road cars in the Piazza: a 1957 250 GT Tour de France and a 1953 500 Mondial Sport.

Ferrari announced that the new Venice location will be joined by a further forty locations to be opened over the next five years in Europe, the Americas and the Far East.

No word on whether deliveries might be made through the canals in the 1989 Riva 32’ Ferrari speedboat (or for that matter what kind of blinds the storefront will employ.)